Then And Now is a great example of using modern production techniques to create a high-end promotional film.
Shot in a London studio, we created individual set slices and employed motion control to allow us to seamlessly transition between decades. Dixons Carphone were looking to evoke an emotional response to how you feel when watching milestone sporting moments, and our actors had to reflect that notion. This film was rolled-out across their network for display in stores across the country.
Chris Brown, Senior Marketing Manager at Dixons Carphone said: “The goal of the film was to demonstrate in an engaging way that while the way we feel when we watch sport, the emotions and the anticipation have not changed over the decades, the way we watch our favourite sports has. The aim was to create something to mark the start of the Rugby World Cup and to show the incredible technology we have on offer for watching sports. The film was used within our website, stores and our social media channels and was a big hit with audiences thanks to memories it evoked and the creative way it changed through the eras. Tailwind were, as ever, fantastic to work with and completely over delivered for us.”