Portfolio

Change Programme | Arcadia

Project Description

Behind the scenes with the team on one of our largest projects to date: Arcadia’s A Sale Is A Sale.

The ‘A Sale is a Sale’ programme was designed to maximise employee engagement across head offices and stores with the changes that the Arcadia Group are making to maximise customer engagement and experience in the ever changing and fast paced era of multi-channel retailing.

We produced a suite of four films ranging from green screen to heavy motion graphics, and involved an extensive series of shoots across the country. The production was completed early Spring and was one of our biggest to date, being shared with more than 40,000 employees across the UK.​

Andrew Bisson, Transformation Director said: “We selected Tailwind on their ideas and creative pitch. Their impressive dedication to delivering what they promised was key to the success of the overall project.”

Project Details
Date February 10, 2016